Adidas
Adidas, founded in 1949, is another sportswear giant that has made its mark in the fashion world. The German company has successfully expanded beyond athletic wear to become a major player in lifestyle fashion.
Key Initiatives:
- Sustainability focuses on recycled materials
- Collaborations with designers and celebrities
- Retro revivals of classic designs
- Expansion into athleisure wear
Adidas’ commitment to innovation and sustainability has helped it maintain its position as one of the world’s top fashion brands. The company’s original line has been particularly successful in bridging the gap between sports and fashion.

Here are some lesser-known facts about Adidas:
1. Adidas and Puma Were Started by Brothers
- Adidas was founded by Adi Dassler in 1949, while his brother, Rudolf Dassler, founded Puma. The two had a major falling out after working together in the family shoe business, leading to the creation of the rival brands.
2. The Name Adidas Is a Portmanteau
- The name “Adidas” is derived from the founder’s name, Adi (Adolf) Dassler. It’s often mistaken as an acronym for “All Day I Dream About Sports,” but that’s just a popular backronym.
3. Adidas Created the First Track Spike Shoes
- In the 1920s, Adi Dassler developed the first running shoes with spikes, which gained recognition when Olympic athletes wore them.
4. Adidas Was a Pioneer in Soccer Cleats
- Adidas was the first company to introduce screw-in studs for soccer cleats, which debuted at the 1954 FIFA World Cup. West Germany’s team wore these cleats and won the tournament in wet conditions, solidifying Adidas’ reputation in soccer.
5. Adidas Has a Long Olympic Legacy
- Jesse Owens wore Dassler’s handmade running shoes during the 1936 Berlin Olympics. Owens won four gold medals, marking one of the earliest endorsements of Adidas shoes by an athlete.
6. The Three Stripes Were Bought from Another Brand
- The iconic three stripes weren’t originally Adidas’ idea. Adi Dassler purchased the trademark from Finnish brand Karhu Sports in the 1950s for just €1,600 and two bottles of whiskey.
7. The Trefoil Logo Represents Diversity
- Introduced in 1972, the Trefoil logo symbolizes the diversity of Adidas products. The three leaves represent the three parts of the world where Adidas sold products at the time: North America, Europe, and Asia.
8. Adidas Owns Several Other Brands
- Adidas owns brands like Reebok, Runtastic, and Five Ten, diversifying its portfolio beyond traditional sportswear.
9. Adidas Once Made a Beer-Themed Shoe
- Adidas collaborated with the German beer company Paulaner to create limited-edition sneakers for Oktoberfest. These shoes were even made with a special coating to repel beer and stains.
10. They Made an “Invisible” Shoe
- In 2017, Adidas unveiled an “invisible” shoe concept in collaboration with Alexander Wang. The shoe was wrapped in a see-through plastic bag, making it an avant-garde fashion statement.
11. Adidas Helped Reinvent Sneakers for Pop Culture
- In the 1980s, Adidas became a symbol of streetwear and hip-hop culture, largely thanks to Run-D.M.C. Their song “My Adidas” and the group’s iconic no-lace styling led to a historic endorsement deal with the brand.
12. First Sustainable Shoe From Recycled Ocean Plastic
- Adidas partnered with Parley for the Oceans to create sneakers and apparel made from recycled ocean plastic. The first such shoe launched in 2015, showcasing Adidas’ commitment to sustainability.
13. They Make Custom Prosthetics for Athletes
- Adidas has developed advanced prosthetics and specialized footwear for para-athletes, highlighting their focus on inclusivity in sports.
14. Adidas Made a Soccer Ball for Space
- Adidas designed a soccer ball that was tested in zero-gravity conditions aboard the International Space Station, showing their innovative approach to sports technology.
15. Adidas Created the First Full Knitted Shoe
- In 2012, Adidas introduced the Primeknit sneaker, the first shoe made entirely from a single piece of knitted fabric, offering lightweight design and sustainability.
16. Adidas Once Owned a Ski Brand
- Adidas expanded into winter sports in the 1960s by acquiring a French ski equipment brand called Salomon. They later sold it to focus on their core athletic products.
17. Adidas Was a Key Player in the World Cup Ball Evolution
- Adidas has been the official supplier of FIFA World Cup balls since 1970. Their designs, like the Telstar and Jabulani, have revolutionized soccer ball technology.
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